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Childish Gambino & Adidas Reveal New Collaboration

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Article By: Ashia Skye

Adidas has a long history of working on collaborations with musicians and creatives. Their most recent and most notable being Kanye West and his Yeezy line. Well Adidas has just added another rapper/creative to the team, and has announced their collaboration with Childish Gambino.

First, the official Adidas Original Instagram page shared a post announcing the collab. “A collaboration without boundaries, welcome to the family @ChildishGambino,” read the caption.

Childish also took to his Instagram to share the great news. He simply posted the video of the advertisment, with no caption. Childish Gambino, however, did speak on the deal in a press conference.“I believe it’s important not to feel like ideas are bound by specific guidelines. Adidas Originals has given me the opportunity to create on my own terms.” 

View the video for the new collaboration below.

 
View this post on Instagram
 

A collaboration without boundaries, welcome to the family @ChildishGambino

A post shared by adidas Originals (@adidasoriginals) on 

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